How Well Trained You Are In 'How To' Coach...
That's The 'Technique of Coaching'
No Substitute For Hearing Coaching Unfold In A Live Dynamic
With Real Clients
In' Great Coaching Your Coaching Becomes More Masterful
Can Immerse Yourself In Great Coaching With
Coaching By Example 9-CD Series
with Mentor Coach Barbra
produced in collaboration
with Andrea J. Lee
based on the IAC Coaching Masteries™ of the International Association of
Just as great musicians surround
themselves with the sound of great music, so too must any masterful coach
surround themselves with the sounds of expert coaching.
In fact, I'm sure you agree that great
coaching, like great music, has a special resonance one can only begin to
recognize with practice. Hearing it, holding the energy of that
resonance, and bringing that energy to your coaching sessions is a habit
that comes with time.
Internationally-Respected Mentor Coach Barbra Sundquist Hinted About
Her to Record As Many Coaching Sessions As She'd Be Willing
The truth is, I was willing to be
as absolutely convincing as I needed to be to hear her say
'yes.' Plead, tease, offer my own time and energy, appeal to
emotion, intellect, whatever it took to entice Barbra to put herself and
her deep well of coaching experience 'on the record' for the rest of us.
What was all this die-hard
conviction? As author of Multiple Streams of Coaching Income
and Business Mentor in the coaching community since 2003, let me just say
that the thought of Barbra 'retiring' and never being able to hear her
coaching again - I couldn't swallow it, so I decided to do something about
Young Profession, It's Critical For Us To Treasure Our Mentors and Seize
Every Opportunity to Learn Fully From Them, Wouldn't You
The musicality of the coaching essence
is undeniable, and evident in every minute of coaching Barbra has
personally selected for The Coaching By Example Series. As
veteran coaches scale back their coaching, it's my hope - if I have
anything to do with it - each one will invest as much time and care as
Barbra has into preserving a slice of their unique coaching sound.
Without this investment of effort, we
will lose an enormous cache of wisdom...wisdom that's truly irreplaceable
to the coach who seeks to master coaching by listening to great coaching
Suffice to say, it's been a privilege
to play a role in making The 'Coaching By Example' Series of recordings
available so no-one need miss out.
Regardless of your ultimate retirement
plans, Barbra, a heartfelt thank you for your extended work to
bring your coaching 'in from the wild' into this permanent home.
So what's the result of all this work,
you might ask? In the final count...
Is Mentor Coach Barbra Sundquist Retiring
Answer: We hope
Coaching By Example 9-CD Series consists of *not* 10,
*not* 20, *not even* 30, but...
Of Coaching & Commentary
51 tracks on 9
CDs in an enviro-friendly 9' by 12' package, shown above.
Ideal for keeping safe in the car or shelving with dictionaries
and other reference texts.
The Coaching By Example Series
has been created with one overriding goal -
To showcase a wide
range of coaching clients meeting a full spectrum of life challenges
head-on, in a format you can play, enjoy, repeat and emphasize an
unlimited number of times.
In addition to her own coaching
samples, Barbra has carefully selected mini-demonstrations of 8 Guest
Coaches from within her personal network. Her commentary for
each demo - including her own - allows you to understand how and why the
sample was selected.
In this way, you become infused in the
timbre, energy and pacing of a variety of stellar coaching while
simultaneously remaining grounded through Barbra's consistent and
Whether you've been coaching for many
years or just a few months, you may at first be surprised - and then
delighted - at how masterful coaching sounds in this many
You'll learn from the types of
clients you hear as well, much more than you could by trial and error,
trying to stay one step ahead of new clients under pressure. By
'trying on' each Coaching by Example demo client as one of your own, your
coaching 'ear' becomes seasoned very quickly.
This is the kind of seasoning that can
come only with practice. The Coaching By Example Series of 9
CDs is your opportunity to practice, practice, practice.
Each Live Coaching Track, Barbra Explains 'Why' So You Aren't Left
I believe you'll agree it's a real coup
for us to have Barbra coaching extensively in real-time on this series of
CDs. The only thing that would have made things better was to have her
explain 'why' she coached as she did so we wouldn't be left hanging.
So that's what she did!
As a result, The Coaching By Example
Series gives us both raw material for the intuitive right-brain
in the form of coaching clips, and follows through with analytical
left-brain explanation in the form of commentary and critique.
Here's just one quick example of the
kind of support you'll hear from Barbra every step of the way...
As easy as pressing 'Play.'
Slip a CD into your player and 'voila!' your mentoring begins.
You Want to Become Certified as a Coach Or *Not*
You'll Hear a Rigorous Professional Standard Upheld on each CD
In case you don't already know, Barbra
has a long list of pioneering contributions she's made in the coaching
world. But the one you might care about most is her previous role as
for the International Association of Coaching (IAC.)
Now, you may be interested in getting
certified as a coach, or, you may be completely uninterested. Either
way, you benefit from the part Barbra played in
creating the examination standards for this major certifying body.
The explanations of 'why exactly' she
coaches as she does on each CD are rooted in real-life international
certification standards. A great thing for any coach seeking a
robust 'coaching immersion' experience, and priceless if your goal is
In fact...if you're actively
considering certification, or feel you may in the near future, you'll
be glad to know --
Each of the 9 CDs Also Covers A Single 'Official' Coaching Mastery
To achieve the IAC-CC designation, you must demonstrate proficiency in a
total of 9 masteries...
Effective January 2008, The IAC Coaching Masteries™ are the new
competency-based standard of coaching proficiency, set out by the
International Association of Coaching.
The live coaching on each Coaching By Example disc goes into detail
about one of the 9 IAC Coaching Masteries™ outlined here for your
1. Establishing and maintaining a
relationship of trust
2. Perceiving, affirming and expanding the
3. Engaged listening
4. Processing in the present
7. Helping the client set and keep clear
8. Inviting possibility
9. Helping the client create and use
supportive systems and structures
Association of Coaching | For more information about the IAC Coaching
Masteries™, visit CertifiedCoach.org.
With one CD dedicated to each of the
Masteries, each CD is a discrete unit, and contains:
Live Coaching Demonstrations
between Barbra and hand-selected coaching clients.
A variety of the most common
client issues, tolerations and dreams being addressed.
Commentary from Barbra
in 'Director's Cut' style that highlights and clarifies
each technique and interaction.
Each of the IAC Coaching
Masteries™ - fully, and in turn, on each CD - explained
from the perspective of a former-IAC Certifying Coach.
Questions on each CD
designed to aid you in applying it to your own coaching.
yourself in this series featuring classic examples of coaching in action,
you will be better able to:
Absorb the timbre,
pacing and energy of coaching from 9 coaches in all: Barbra
plus 8 Guest Coaches.
Understand clearly why the
Mentor Coach coached as she did based on her commentary - no
more guessing why great coaching is great coaching.
emotionally to make the choices you need to make on the
spot when you're sitting in the 'Master Coach' seat.
Get up to speed quickly
with the IAC Coaching Masteries™ whether in your pursuit of
Certification with the IAC or simply in your quest to sharpen your
Stop and re-listen to
what unfolds in the session so you can really integrate.
'theoretical' coaching techniques you've never heard used in
real life - until the Mentor Coach models it for you.
Comprehend how a
masterful coach adapts to the needs and character of different
clients - one size does NOT fit all in coaching - you'll hear
the difference immediately
Working From Her Home Recording Studio, Barbra Has Customized the
CD-Series With 200 Hours of Her Personal Care and Attention
200 hours is a lot of time to spend
completing just one project, if you think about it for a moment - even in
Barbra's dream office overlooking the trees.
In fact, that's five full weeks of
full-time hours - 40 hours a week! Not your 'average' set of CDs,
So why would Barbra spend more
than 20 hours on each and every CD in this series?
The answer's pretty simple - she wanted
it to be the very best finished product if could be, end of story.
What this actually entailed, however, takes a little more telling, but in
|Everything on The Coaching By Example CDs was personally selected by Barbra
in her home office, above.
Suffice to say that in addition to
conducting the actual coaching sessions, painstakingly selecting
the perfect clip down to the second, and drafting and recording the
commentary as many times as needed to get it 'just right', Barbra
also took on the task of editing the audio herself, and
double checking each track so she could be 100% sure of the end
Though I don't envy her the standards
she set, I can tell you that each time I spoke to Barbra during the
creative process, she was positive and upbeat, excited at the prospect of
coaches the world over improving the quality of their coaching, and
thereby helping make the world a better place.
In case you'd like
to see the detailed contents, here are the final tracks on each CD, broken
down by Mastery Number. (To skip this section, click here.)
Coaching By Example
Focus: Mastery #1-
Establishing and maintaining a relationship of trust
Track 1: Introduction and
Teaching Points for Mastery #1.
- Track 2: Barbra coaches Nancy on Stress & Role Modeling.
- Track 3: Barbra coaches Dan on Career Choices.
4: Guest Coach Doris Helge coaches Gwyn about Confidence (part 1).
- Track 5: Barbra provides commentary on Doris and Gwyn.
- Track 6: Guest Coach Catherine coaches Bonnie on
- Track 7: Barbra provides commentary on
Cathy and Bonnie. Summary Points for Mastery #1.
Coaching By Example
Focus: Mastery #2 -
Perceiving, affirming and expanding the client’s potential
Track 1: Introduction and
Teaching Points for Mastery #2.
- Track 2: Guest Coach Linda coaches Robyn on Confidence.
- Track 3: Barbra comments on Linda and Robyn.
4: Barbra coaches Jim on sharing Responsibility.
- Track 5: Barbra comments on her coaching
- Track 6: Barbra coaches Susan on Work Stress
- Track 7: Barbra comments on her coaching
with Susan. Summary Points for Mastery #2.
Coaching By Example
Focus: Mastery #3 -
Track 1: Introduction and Teaching Points for Mastery #3.
- Track 2: Barbra coaches Judy her Business.
- Track 3: Barbra comments on her coaching with Judy.
- Track 4: Guest Coach Jean Gran coaches Kerri on Email Overload.
- Track 5: Barbra comments on Jean's work with Kerri.
- Track 6: Barbra coaches Elisabeth on Life Purpose (extended clip.)
- Track 7: Barbra comments on her coaching with Elisabeth, and summarizes learning points for Mastery #3.
Coaching By Example
Focus: Mastery #4 -
Processing in the present
Track 1: Introduction and Teaching Points for Mastery #4.
- Track 2: Barbra coaches Jim on Control and Doing Things Right.
- Track 3: Guest Coach Doris Helge coaches Gwyn on Confidence (part 2 – extended clip). Barbra comments.
- Track 4: Guest Coach Marlena Field coaches Chris on Body Wisdom and Intuitive Decisions (illustrates a specific somatic technique.)
- Track 5: Guest Coach Marlena Field coaches Runa on Celebrating an Achievement (illustrates a second somatic technique.)
- Track 6: Guest Coach Maura Da Cruz coaches a client on Inner Knowing Barbra summarizes Mastery #4.
Coaching By Example
Focus: Mastery #5 -
Track 1: Introduction and Teaching Points for Mastery #5.
- Track 2: Barbra coaches Stephanie on Career Change (extended clip.)
- Track 3: Barbra provides commentary and breakdown of her session
4: Guest Coach Sheryl Giffis coaches a client on an upcoming Big Move. Barbra summarizes Teaching Points for Mastery #5.
Coaching By Example
Focus: Mastery #6 -
Track 1: Introduction and Teaching Points for Mastery #6.
- Track 2: Barbra coaches Rose on Body Image, Self-Care and Values. Barbra comments on her work with Rose.
- Track 3: Guest Coach Susan coaches Charlotte on
Assertiveness and Boundaries (extended clip with
4: Barbra coaches Susan on Business Expansion, provides commentary and concludes Mastery #6.
Coaching By Example
Focus: Mastery #7 -
Helping the client set and keep clear intentions
Track 1: Introduction and
Teaching Points for Mastery #7.
- Track 2: Barbra coaches JoAnne on Changing Habits, then
provides commentary for the interaction.
- Track 3: Guest Coach Cheryl coaches Ann on the significance of
reverting to her Maiden Name. Barbra comments.
4: Barbra coaches Sharon on Implementing an Exercise Program (extended clip with commentary.) Barbra
summarizes Learning Points for Mastery #7.
Coaching By Example
Focus: Mastery #8 -
Track 1: Introduction and Teaching Points for Mastery #8.
- Track 2: Barbra coaches Michael on his Vision for his Business.
- Track 3: Barbra provides commentary and analysis on above.
4: Barbra coaches Stephanie on Self-Image.
- Track 5: Barbra analyzes her work with
summarizes Learning Points for Mastery #8.
Coaching By Example
Focus: Mastery #9 - Helping the client create and use supportive
systems and structures
Track 1: Introduction and Teaching Points for Mastery #9.
- Track 2: Barbra coaches Stephanie, illustrating Intrinsic Support Structures. Commentary follows.
- Track 3: Barbra coaches Sharon, illustrating Extrinsic Support Structures. Commentary follows.
4: Barbra coaches Jim on a Difficult Conversation with his
supervisor, illustrating preparation and role play as support
structures. Commentary follows.
- Track 5: Barbra coaches Susan on practical
support for her
Expanding Business. Commentary follows.
- Track 6: Barbra summarizes Learning Points
for Mastery #9 and brings
the 9-CD Series to a close.
Each of the 51 tracks detailed above is
captured on the CDs shown, for a total of almost 600 minutes.
If you're eager to
order your copy of
The Coaching By Example Series, our production company would be happy
to ship right away. Click here to begin the
Practice in Simulator Planes
Practice in the Coaching By Example Coaching Simulator Plane
With your purchase of The Coaching By
Example 9-CD Series, you'll also receive a set of 3 suggestions
immediately via email - 3 methods of using the CDs that will enable you to
get the most benefit. One of these is what we call 'The Coaching
Using 'The Coaching Simulation'
approach, you will listen carefully to the start of the coaching clip as
if you were on the telephone with the client yourself. Use a headset
to listen to the CD to enhance the feeling of being live with the client.
Then before Barbra speaks, pause the recording, and play the role of the
After you play Barbra's next words,
pause the recording again and make notes on what you felt. By observing
your feelings and responses in this way, then evolving your coaching
accordingly, you will see an enormous leap in your coaching fluency,
adaptability and confidence.
In addition to the 'The Coaching
Simulation' technique, you'll receive 2 other practice suggestions to
Experience of Thousands of Hours with Clients Over Six Years
...Is Now Yours to Soak Up
Since launching, The Learn Coaching by Example 9-CD set and the Sound of Coaching compilation have been shipped to happy clients in the following countries:
Australia, Canada, Costa Rica, Finland, France, Germany, Hong Kong, Hungary, Ireland, Israel, Italy, Malaysia, Mauritius, Netherlands, Portugal, Puerto Rico, Singapore, South Africa, Switzerland, Turkey, United Kingdom, United States, Virgin Island
Perhaps one of the most compelling
things about Barbra's coaching is how simple and comfortable it is.
After so many client hours, there's an undeniable feeling of ease to every
one of her coaching interactions, a feeling her many mentees have aspired
And that above all is probably what
Barbra is most well known for...her ability to transfer this sense of ease
to others, even when working on big goals and projects. Here's
a small sampling of what other people think of Barbra's work:
finally received word that I’ve passed!
scores were extremely high (99% and 97%) on the submitted tapes,
and I want to thank you for your huge contribution to my success.
that you expedited my certification by a minimum of six months,
not to mention catapulting my coaching skills to the next level!”
Kerri Laryea, Certified Coach IAC-CC and Founder of
was a great help in writing the IAC exam certification questions,
strengthening the design and quality of the questions.
She is a tremendous asset to the
coaching community. If you can afford her, hire her
as a mentor coach."
-- Michael O. "Coop" Cooper,
Chair, Board of Governors - International Association of Coaches
|"Barbra Sundquist is
as elegant a coach as one gets. She has a way of working with
new coaches that creates a soothing, safe environment.
observed Barbra take on challenging client situations, working with
the client to create a new more empowering orientation. She is
a gifted communicator, light in her approach and a gem of a
-- Anna Dargitz, Ph.D. Psychology,
Former Dean of Students,
CoachVille Schools of Coaching
wanted to give Barbara feedback on the (Sound of)
Coaching CDs. I think they're excellent - clear, concise
like the fact that Barbara provides insight into why she says
and asks what she does following each coaching session."
Gail Solish, Executive and Life Coach ActualizeYourGoals.com
"The CDs were great! Barbara Sundquist's CDs helped me to gain greater
insight and a more holistic and deeper understanding of the IAC's 9
masteries! I am able to instantly see improvement in my coaching techniques. What's more important is that I was able to see positive results in apply
her techniques in my coaching sessions"
Justin Tay, Manager, Training and Education Dept., Prudential Assurance Company Singapore.
Exceptionally Affordable Coaching Wisdom 'On Tap'
Condensed, Logical, In-Depth Format
ONLY Available Here
As a dedicated Coach, you've likely already invested in thousands of dollars
in coach training.
On top of that, you probably invest
another couple hundred every month for your own personal
coaching time - time you spend on the phone with your coach.
So here's the thing with regards to how much the
9-CD Series costs:
It costs considerably
less than MANY coach mentoring programs, and in some cases, less than just
ONE HOUR of coaching...
Remember the Series contains nearly 10
full hours of real-live demo and commentary that you can listen to as many
times as serves you. Here are the details:
Mastery" Package includes:
The 'Coaching By Example' 9-CD
Series - 575 minutes total running time (retail value $347) plus
The '3 Suggested Practice
Techniques' for use with the CDs via email plus
The 'Sound of Coaching' 2 CD set
- 2 hours of general coaching interaction and the Coaching Model
Comparison Chart (retail value $35) plus
The 'Coaching By Example' Small
Group Authorization - with each individual "Coaching Mastery" Package,
you receive permission to use the CD Series with up to TWO other coaches
(retail value $694.)
The "Coaching Mastery" Package is available at the price of only US $347.
Click the button now to purchase the
"Coaching Mastery" Package in a single payment of $347.
Or, click below to purchase the
Mastery" Package in 3 monthly payments of $119 ($357 total.)
The "Coaching Mastery" Package is NOW available in digital format that you can access right away for the price of only US $197.
Click the button now to purchase the
"Coaching Mastery" Package in a single payment of $197.
Ready to Immerse
Yourself In Great Coaching So Your Coaching Becomes More Masterful?
With no small thanks to our Mentor
Coach's efforts to bring The Coaching By Examples Series to life, it's no
longer a struggle to surround ourselves with the consistent sound of
Excellent coaching isn't something we
have to 'just imagine' for ourselves anymore.
No more guessing if our coaching comes
up to snuff. No more doubt about what real clients deal with.
Not even any more mystery about 'what every other coach sounds like' or
any of those odious comparisons!
Furthermore, no more excuses about not
getting enough practice in live coaching situations. Or forcing
friends and loved ones to endure amateurish attempts at applying coaching
You can get the antidote to all of the
above with a simple commitment to practice. Practice by seeping
yourself in the great coaching examples in this collection of CDs.
And with that practice -- slowly, surely and enjoyably, become a masterly
Not Least - Two
In the online world, there is, as we all
know, a fair pile of junk. There are also a lot of promises made.
And although The Coaching By Example 9-CD Series isn't junk by a
long shot, we'd be remiss not to give you just a little assurance. For
your peace of mind.
First, Some 'Sight Unseen' Assurance.
|The truth of the matter is, without a
medium like the Internet, Barbra and I certainly wouldn't have been able
to collaborate and produce this product, much less be communicating with
you to express its benefits.
That said, it can be very
disconcerting to purchase something you've never seen. Not to
mention from people you may never have met!
So that's the purpose of some 'Sight Unseen'
We've taken special care to ensure the packaging,
recording, shipping, and every other aspect of the Coaching by Example
Series is absolutely top notch.
|Just as Barbra
felt good creating the recordings in her dream office above,
it's important that YOU feel 100% good about your purchase.
If however, upon receiving it, you discover you're
not happy for some reason, we ask that you return the product for a full
refund - our unconditional promise to you.
Second, Some 'Feel-Good' Assurance.
In much the same way as you enjoy a CD from your favorite musical artist,
we feel that the sound of these coaching clips and commentary should be enjoyable to listen to.
If the Coaching by Example Series does not make your day more
enjoyable - whether that be your commute, your exercise regime, or just
your personal study time, once again, let us know within 12 months of your
purchase date and we will stand by our commitment - a full refund with
Click here to process your order
now, and begin your immersion process.
Got questions? We love to help! Just
send an email to
firstname.lastname@example.org or call 1-888-988-7465 and we'll
get back to you very shortly.
Barbra and I look forward to hearing about all the
great new coaching interactions you generate, very soon.
In the meantime, here's to you and your most
Andrea J. Lee, Head Coach 'Creating What
email@example.com | 1-888-988-7465 PST
P.S. When you purchase just one copy of The
Coaching By Example 9-CD Series, you receive our unique Small-Group
Authorization that does not expire. This means you have
full permission to benefit from the CDs with up to TWO other coaches
for as long as you like - no extra charge. Perfect for
Coaching Dyads, Triads, and small study groups.
P.P.S. In case you wondered, the Coaching By Example
packages are shipping now. Whether you're in
Australia, Europe, North America or anywhere in between,
click here to order now and our warehouse will begin processing your
The IAC Coaching Masteries™ upon which The Coaching by
Examples Series is based, is the intellectual property of and
copyright by the International Association of Coaching. The material
is used here in compliance with the IAC's licensing terms and conditions.
non-Coaching-Masteries™-related material is not endorsed by the IAC and is
© BarbraSundquist.com and AndreaJLee.com.
We thank the leaders of
IAC for their visionary work creating the IAC Coaching Masteries™. For
more information about the IAC, we encourage you to visit their website at